Packaging

Paceña World Cup

Packaging

The collector keeps a part of history alive. Paceña Beer presented its promo packaging oriented to revive the history of the last soccer world cups. Cheers to celebrate soccer!

As part of AbInbev Company. Paceña has been a Referent Beer in Bolivia.

The packaging objective was to recreate the graphic features of  some of the last 8 world cups. The challenge was also to keep the packaging design under 5 tints, therefore patterns and shades where part of the techniques to achieve different kinds of shades and depth in the design.